HOUSTON DIGITAL MARKETING AGENCY

What We Do

As true partners and creative problem solvers, we ensure that each of our services lead to your satisfaction and success. Check out the variety of services we offer below, and get in touch with any questions.

CONTENT MARKETING - PHOTOGRAPHY & VIDEOGRAPHY

Content is the king of today’s marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Optimistic Reality, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:

Our content marketing services include:

• Digital Content Strategy

• Analyze your competitors’ tactics

• Match content with each stage of your customers’ journey

• Weekly photoshoots & videography.

• Content Production

• Create Short Videos for Facebook and Instagram

• Graphic Design

SOCIAL MEDIA MANAGEMENT

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Our social media professionals work to help you increase your brand awareness and extend your reach, referrals, and word of mouth advertising efforts.

Whether you're using Instagram or Facebook, our team will help you reach and attract the followers that make the most sense for your brand. We know increased traffic means increased sales and with that in mind, we'll establish a set of agreed-upon metrics.

Our social media services include:

• Creating a posting schedule.

• Respond timely, directly to both mentions and direct (private) messages.

• Monitor brand name w/positive/negative feedback.

• Identify & engage your brand’s influencers/ advocates.

• Identify best days and times for scheduled social media posts.

• Identify hashtags for each post based on viability, appropriateness to topic & audience, and match to best day and time of day.

• Giving your brand a bold, consistent voice.

• Creating and managing social campaigns.

• Measure posts for engagement (comments) and shares. Boost post(s) or repost outside Page network as appropriate.

• Posts in English and Spanish

• Community engagement.

PAY- PER-CLICK: GOOGLE ADS & FACEBOOK ADS

We know it can be difficult for small businesses to manage their PPC accounts along with everything else. The PPC manager is responsible for managing PPC campaigns and monitoring ad budgets. will help you build instant traffic across the biggest search engine and the most extensive social media platform Google and Facebook, respectively.

We will ensure PPC efforts meet KPIs and have the highest possible ROI and are well-versed in both search engine marketing and optimization.

Our Pay-Per-Click services include:

• Launching and optimizing PPC campaigns.

• Daily social media boosts.

• Audience targeting and keyword selection.

• Tracking KPIs to assess performance and pinpoint issues.

• Create status reports.

• Develop new campaigns across Google and Facebook.

• Write copy for advertisements.

• Track conversions.

• Track ad spending.

• Track Revenue.

• Review daily budget.

• Manage CPC and ad positions for changes.

• Reviewing low performing ads.

• Adding new keywords.

• A/B testing.

• Keyword match analysis.

• Keep up with PPC and SEM trends.

• Creating new ads or creatives.

• Testing ad copy ideas and analysis.

WEB DESIGN & DEVELOPMENT

Your website is the center of your digital presence. It’s one of the few places on the internet where you can deliver your brand’s message free of distortion or distraction. Optimistic Reality’s web development services are perfect for brands at any stage.

Our web development team can help you build your brand’s website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today’s most discerning consumers.

If your website is already built but isn’t performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

Our Full Rage Wed design & development services include:

• Website Design

• Domain Name – URL of site.

• Hosting – server where the website resides.

• Graphic Design – look and feel of the website. Color scheme, graphics, layout, template.

• Home Page – the front page of the website.

• Content – specific text and graphics that describe business, product.

• Reservations Page

• Contact Us page - phone, email, and location.

• Website Coding

• SEO optimization

• Conversion Optimization

• Mobile Development

• Creating your Google Business Profile

YOUR UNIQUE DIGITAL MARKETING PACKAGE

One of the things that sets Optimistic Reality apart is our flexible approach to marketing solutions. We understand that not every company has the same needs or goals, and we excel in developing customized solutions to fit your needs. Whether you need an end-to-end digital marketing package or just a few key services to support your internal team, we’re able to meet your needs.
In this section, you’ll find a pricing table that includes the digital marketing services that I feel are appropriate based on our previous discussion. If you have any questions or comments, feel free to type them in to the right of the proposal and I’ll receive an immediate notification.
If you agree that the services and price below meet your expectations, go ahead and complete this document via electronic signature at the bottom of this page. Once I am notified of your signature, I’ll reach out to schedule a kick-off call so that we can get things started.

Reach out today to learn more about our services.